The Sopranos, HBO's landmark mafia drama that first aired in 1999, has surged back to the top of streaming demand a quarter of a century after its debut. The show is widely credited with transforming HBO from a struggling network still finding its identity into the dominant force in prestige television, paving the way for later hits such as The Wire, Game of Thrones and Succession.

Data from FlixPatrol shows a notable spike in demand for The Sopranos on Apple's iTunes over the past week, even though the series remains readily available on HBO Max and partner platforms worldwide. During its original six-season run, the show helped HBO add more than five million new subscribers, and its enduring rewatchability continues to drive fans towards physical media and digital purchases rather than relying solely on streaming.