# ‘A Digital Shift Is Crucial’: SEGA to Prioritise Digital Sales, But Won’t ‘Completely Abandon’ Physical

- URL: https://talkfuse.com/story/a-digital-shift-is-crucial-sega-to-prioritise-digital-sales-but-wont-completely-abandon-physical/
- Published: 2026-07-24T11:00:00+00:00
- Updated: 2026-07-24T12:23:09+00:00
- Original publisher: Push Square
- Original article: https://www.pushsquare.com/news/2026/07/a-digital-shift-is-crucial-sega-to-prioritise-digital-sales-but-wont-completely-abandon-physical
- Topics: Business, Companies, Entertainment, Music

## Key points

- SEGA sees digital and PC sales as crucial to global growth.
- It says physical games will remain valued, for now.
- The comments follow concerns about PlayStation discs ending in 2028.

## Summary

SEGA president Shuji Utsumi says the company will prioritise digital distribution for console and PC games as part of a broader push to reach more players worldwide. The shift matters because PC gaming is expanding, particularly in places where consoles are less accessible, while digital releases can be distributed more widely and efficiently.

Utsumi said SEGA still values physical media and does not intend to abandon it completely, reflecting its history as a hardware maker. His comments come amid renewed debate over physical ownership after reports that Sony plans to end PlayStation disc production in 2028; SEGA has not outlined how it will balance physical and digital releases in the longer term.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.