An activist group has installed fake advertisements for Meta's smart glasses at two London bus stops, part of a growing backlash against the devices over privacy and surveillance concerns. One poster uses an optical illusion referencing the film "They Live" so that, viewed from an angle, an image of Kylie Jenner wearing the glasses turns into a skeletal warning reading "Meta: We're always watching," while the slogan changes from "Meta AI glasses" to a critique of constant surveillance.

The campaign is the work of Everyone Hates Elon, a group known for guerrilla-style protests against tech billionaires, including previous subway ad takeovers in New York targeting Jeff Bezos. It follows an earlier, blunter fake ad in London this month reading "Hey Meta, start filming," and cites a Financial Times report claiming Meta is testing glasses designed to continuously record audio and take photos without a warning light. Meta did not respond to a request for comment, though it recently said it would disable cameras if recording LEDs are tampered with and pledged to keep making the devices "safer and more trustworthy."