# Ads in Chatbots Have Arrived. Here’s What’s Working—and What’s Not

- URL: https://talkfuse.com/story/ads-in-chatbots-have-arrived-heres-whats-working-and-whats-not/
- Published: 2026-11-05T21:37:18+00:00
- Updated: 2026-11-05T22:42:28+00:00
- Original publisher: Wired
- Original article: https://www.wired.com/story/ads-in-chatbots-have-arrived-heres-whats-working-and-whats-not/
- Topics: AI, Technology

## Key points

- Chatbot companies are expanding advertising to help fund AI services.
- Koah says AI-crafted ads get twice as many clicks.
- Personalised chatbot ads raise privacy and advertiser-control questions.

## Summary

Chatbot advertising is growing as AI companies seek ways to cover the high cost of generating responses. OpenAI says more than 100,000 customers have advertised in ChatGPT since ads launched in February, while Google has expanded ads in its AI Mode search chatbot to ten countries beyond the US. Anthropic says Claude will remain ad-free, a stance the article notes may be easier to maintain with substantial investor backing.

Koah Labs, which supplies ads to more than 200 apps, says AI-crafted ad copy gets twice as many clicks as fully human-written copy, and that its ads receive about a 3 per cent click rate. It uses conversation context to select ads, with spas performing well after prompts about stress, but that personalisation raises questions about privacy. Some advertisers, including drugmakers, also need tighter control over claims, creating a challenge for ad firms trying to make promotions engaging without increasing risk.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.