# AI Can Critique Shakespeare but Can’t Write It, Russo Brothers’ AGBO Execs Tell Tokyo Market

- URL: https://talkfuse.com/story/ai-can-critique-shakespeare-but-cant-write-it-russo-brothers-agbo-execs-tell-tokyo-market/
- Published: 2026-10-29T08:25:52+00:00
- Updated: 2026-10-29T09:34:07+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/markets-festivals/ai-critique-shakespeare-cant-write-russo-brothers-agbo-tokyo-1236933960/
- Topics: AI, Art, Culture, Entertainment, Film, Technology

## Key points

- AGBO sees AI as support for artists, not a replacement.
- AI could handle tasks that interrupt creative work.
- Human storytelling and judgement remain essential.

## Summary

AGBO leaders Chris Brearton and Dominic Hughes said AI should help filmmakers work more effectively, while human artists remain central to storytelling. Their comments at the Tokyo film market addressed concerns that AI could replace creative workers, arguing that technology is most valuable when it supports artists’ ideas.

Brearton said AI could improve efficiency by handling tasks that slow the creative process, while Hughes stressed the need for people to guide and curate its use. They compared this approach with Pixar’s use of 3D-rendering technology to serve its stories, and said even the arrival of artificial general intelligence would not replicate artists at the highest level.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.