A heatwave and World Cup interest have boosted spending on Britain’s high streets, with shoppers buying cooling products and visiting pubs and other venues to watch matches. The increase offers retailers and hospitality businesses some welcome support at a time when consumer spending has otherwise been under pressure.

Demand rose for air conditioners, fans and summer items as temperatures increased, while football viewing helped draw customers into pubs, bars and shops. The article presents the sales uplift as weather- and event-driven, meaning it may be temporary rather than evidence of a broader recovery in high-street trading.