# Aley turned her dog into a social media star bringing in up to $10,000 a month – then her business suddenly vanished

- URL: https://talkfuse.com/story/aley-turned-her-dog-into-a-social-media-star-bringing-in-up-to-10000-a-month-then-her-business-suddenly-vanished/
- Published: 2026-11-05T06:50:07+00:00
- Updated: 2026-11-05T07:03:42+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16267149/aley-hammer-instagram-meta-account-business-dog.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Celebrity, Entertainment, World

## Key points

- Instagram restrictions disrupted Hammer’s dog-based business.
- Luna’s account had 55,000 followers and 29 million views.
- Hammer says she wants a clear explanation and lasting review.

## Summary

Aley Hammer says repeated restrictions on her Instagram account have severely disrupted the business she built around her dog Luna’s popularity. The case highlights how platform moderation can affect small businesses that rely on social media to reach customers and handle enquiries.

Luna’s account gained 55,000 followers and 29 million views, leading to brand work including a Ferrari campaign and a national deal with Pet Circle. Hammer says the business brought in up to $10,000 a month through client coaching and guides, but restrictions limited messages, removed profile links and reduced post reach. She says Meta has not clearly explained the restrictions despite more than 105 emails, a paid Meta Verified subscription and a legal complaint; Meta’s response is not included in the article.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.