# Alice: Madness Returns creator joins forces with ’90s goth icon for limited edition plush that’s as soft and timeless as a black dress

- URL: https://talkfuse.com/story/alice-madness-returns-creator-joins-forces-with-90s-goth-icon-for-limited-edition-plush-thats-as-soft-and-timeless-as-a-black-dress/
- Published: 2026-08-08T16:00:00+00:00
- Updated: 2026-08-08T16:12:55+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/toys-collectibles/alice-madness-returns-creator-joins-forces-with-90s-goth-icon-for-limited-edition-plush-thats-as-soft-and-timeless-as-a-black-dress/
- Topics: Gaming

## Key points

- American McGee and Rob Reger have released a Dreadful Emily plush.
- The collaboration combines Plushie Dreadfuls with Emily the Strange.
- Only 2,200 plushes will be produced.

## Summary

American McGee, creator of Alice: Madness Returns, has collaborated with Emily the Strange creator Rob Reger on a limited-edition plush called Dreadful Emily. The release brings together two long-running gothic cult brands, offering collectors a soft-toy interpretation of Emily’s familiar deadpan, black-clad character.

The plush is part of McGee’s Plushie Dreadfuls range and combines Emily the Strange’s goth aesthetic with the line’s rabbit-like design, including bunny ears and soft fur. Only 2,200 units are being made, with each accompanied by an exclusive card and tote bag, making it a limited collectable rather than a general retail release.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.