# Amazon CEO Says Prime Video Is Profitable and Generates ‘Tens of Billions of Dollars’ Annually; Content Spending Grew 7% in Q3 to $5.9 Billion

- URL: https://talkfuse.com/story/amazon-ceo-says-prime-video-is-profitable-and-generates-tens-of-billions-of-dollars-annually-content-spending-grew-7-in-q3-to-5-9-billion/
- Published: 2026-10-30T15:31:48+00:00
- Updated: 2026-10-30T17:52:05+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/prime-video-profitable-content-spending-q3-amazon-ceo-1236935186/
- Topics: AI, Art, Business, Companies, Culture, Markets, Technology

## Key points

- Prime Video is profitable, with annual revenue in the tens of billions.
- Third-quarter video and music expenses rose 7% to $5.9 billion.
- Amazon cited strong audiences for sports and series.

## Summary

Amazon CEO Andy Jassy said Prime Video is profitable on its own, with annual revenue running at tens of billions of dollars. The comments highlight a growing entertainment business as Amazon faces investor concern over heavy spending on AI infrastructure and slower advertising growth.

Amazon reported $5.9 billion in video and music expenses in the third quarter, up about 7% year on year, and $18.8 billion for the first nine months, up about 20%. Viewership figures included 17.7 million average viewers for Thursday Night Football through six games, more than 2 million US viewers for the NBA season-opening doubleheader, and 66 million global viewers for Reacher’s fourth season in its first 28 days.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.