Amazon MGM Studios has appointed former HBO Max executive Pia Barlow as its new head of original series marketing, starting on 3 August. She will lead marketing for Prime Video’s US and global original series, underscoring Amazon’s effort to strengthen promotion for its television slate through an experienced streaming-industry hire.

Barlow will report to Sue Kroll, Amazon MGM Studios’ global head of marketing for film, series and brand, in a newly created role comparable to film marketing vice-president Stephen Bruno’s position. At HBO Max, she led campaigns for shows including “The Pitt”, “Euphoria”, “House of the Dragon” and “Hacks”; earlier roles at Netflix, HBO and Twentieth Century Fox covered series, international originals, film, nonfiction and family marketing.