# Amazon rolls out text-based shopping through Alexa

- URL: https://talkfuse.com/story/amazon-rolls-out-text-based-shopping-through-alexa/
- Published: 2026-11-06T14:58:28+00:00
- Original publisher: CNA (publisher lean: Centre)
- Original article: https://www.channelnewsasia.com/business/amazon-rolls-out-text-based-shopping-through-alexa-6531511
- Topics: World

## Key points

- Alexa for Shopping is adding text-based product search and purchasing.
- The feature is being tested with invited US customers.
- Amazon’s disputes over outside shopping agents continue.

## Summary

Amazon is rolling out a text messaging option for Alexa for Shopping, letting some US customers use the AI assistant to find products and make purchases. The change gives customers another way to shop through Alexa as Amazon tightens control over how outside AI agents access its marketplace.

The feature can research and compare products, track deals and price drops, and complete purchases on a customer’s behalf. It is available to a small group of invited US customers, with a wider launch planned in the coming weeks. Amazon recently blocked Meta’s Muse from its marketplace, while its legal dispute over Perplexity’s Comet shopping agent continues after an appeals court overturned an earlier ban.

## Coverage

- [CNA: Amazon rolls out text-based shopping through Alexa](https://www.channelnewsasia.com/business/amazon-rolls-out-text-based-shopping-through-alexa-6531511)
- [TechCrunch: After blocking Muse, Amazon now lets users text Alexa to help them shop](https://techcrunch.com/2026/11/06/after-blocking-muse-amazon-now-lets-users-text-alexa-to-help-them-shop/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.