# An ex-DJ and a former Lord Mayor: Who is behind Poundland bidder Xyra Group?

- URL: https://talkfuse.com/story/an-ex-dj-and-a-former-lord-mayor-who-is-behind-poundland-bidder-xyra-group/
- Published: 2026-11-10T05:30:00+00:00
- Updated: 2026-11-10T06:22:46+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/an-ex-dj-and-a-former-lord-mayor-who-is-behind-poundland-bidder-xyra-group/
- Topics: Business

## Key points

- Xyra Group has offered £12.5m up front for Poundland.
- The retailer’s future puts 12,000 jobs and 600 stores in the balance.
- Experienced City figures have joined the bidder’s leadership and advisory team.

## Summary

Xyra Group has emerged as the leading bidder to buy Poundland, offering £12.5m up front as the retailer faces administration. A sale could affect 12,000 jobs and 600 stores, and the deadline is pressing: Poundland’s moratorium on creditors calling in debts is due to lapse on Thursday.

The little-known London firm has not completed a transaction before, and its 23-year-old founder Manvedeep Singh has been associated with several companies that folded soon after they were established. Its 27-year-old chief executive, Viktor Bronzovic, previously worked as a DJ and says businesses he set up during lockdown generated six-figure revenues. Xyra has brought in experienced figures, including former Lord Mayor Michael Mainelli and vice-chairman Andrew Brode, to strengthen its credibility; sources say it has made progress in proving the offer has credible financial backing.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.