Prime Minister Andy Burnham has signalled his intention to lift the long-standing ban on alcohol consumption in football stands, arguing that it is unfair to restrict football fans when supporters of other sports such as rugby and cricket are permitted to drink. Burnham, an Everton supporter who regularly attends matches, suggested the ban could be removed through a trial basis and reiterated his long-held belief that the legislation is discriminatory and outdated, dating from an era of more severe football violence. The proposal has been welcomed by the Football Supporters' Association and the English Football League, though police have warned against making such changes without careful consideration of safety implications.

The Sporting Events (Control of Alcohol etc) Act 1985 currently prohibits drinking in sight of the pitch in England and Wales. A 2021 fan-led review of football governance recommended re-examining the ban and piloting alcohol sales in lower-tier grounds. The UK Football Policing Unit has cautioned that changing the legislation would be "incredibly rash", citing football's particular issues with alcohol-fuelled violence compared to other sports, and noting that the sport is currently in its longest period without a significant disaster. However, Women's Super League clubs have successfully trialled alcohol sales since the start of this season, with 25 of 26 clubs choosing to permit it at all home matches following the 18-month trial period.