Apple Music has told industry partners it will start showing "Made With AI" labels on tracks generated using AI platforms such as Suno, later this year. However, the system relies on record labels and distributors voluntarily tagging content as AI-generated before it reaches the platform, rather than Apple detecting it independently, meaning enforcement depends on the supply chain rather than the streaming service itself.

The labels build on "AI Transparency Tags", a metadata system Apple Music has run behind the scenes since March, covering AI use in tracks, compositions, artwork or videos, but previously visible only in its content delivery feed. This contrasts with Spotify, which introduced an "AI Persona" badge on 11 August for artist profiles and said it would not rely solely on self-disclosure, instead reviewing profiles itself. The announcement also comes as EU AI Act transparency rules, in force since 2 August, require generative AI providers to embed machine-readable markers in content; Suno, having launched before that date, has until 2 December to comply and said on 6 August it would adopt audio watermarking "in the coming weeks".