Apple has raised Apple TV prices in the United States again, with the monthly subscription increasing to $14.99 and the annual plan to $119 from 28 August. The change affects new and existing customers and reflects the continuing pattern of streaming platforms increasing prices as they seek to support content spending and broader services growth.

Existing subscribers will be notified around a month before the new charge takes effect, while Apple One’s Individual tier rises from $19.95 to $21.95. This follows a 30% monthly-price rise in August 2025, when Apple TV increased from $9.99 to $12.99; Apple says viewing reached a record last quarter, although it does not disclose the service’s subscriber numbers or financial performance separately.