# Apple TV Viewership Hit All-Time High In June Quarter; Tough Comps With ‘F1: The Movie’ Slow Growth In Services

- URL: https://talkfuse.com/story/apple-tv-viewership-hit-all-time-high-in-june-quarter-tough-comps-with-f1-the-movie-slow-growth-in-services/
- Published: 2026-07-30T23:42:03+00:00
- Updated: 2026-07-31T00:04:24+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/07/apple-tv-viewership-hit-all-time-high-in-june-quarter-1237014117/
- Topics: Art, Culture, Entertainment, Film, Motorsport, Sport, TV

## Key points

- Apple TV viewership reached a record high.
- Services revenue rose 12% to $30.7 billion.
- *F1* comparisons and App Store pressures slowed growth.

## Summary

Apple TV recorded its highest-ever viewership in Apple’s June quarter, but the company’s Services growth slowed as it faced difficult comparisons with the previous year’s release of *F1: The Movie*. The result matters because Services remains a major growth business for Apple, yet its $30.7 billion quarterly revenue fell short of analyst expectations and Apple signalled further moderation ahead.

Services revenue rose 12% year on year to a record $30.7 billion, with more than 1.5 billion paid subscriptions across Apple’s services. Apple attributed some weakness to foreign exchange, lower mobile-gaming revenue and App Store business-model changes, while noting that the 2025 *F1* release grossed $634 million worldwide and boosted the prior-year comparison; Apple TV also received a record 89 Emmy nominations.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.