# Apple TV’s Feel-Good Phenomenon Is Still Taking Over the World

- URL: https://talkfuse.com/story/apple-tvs-feel-good-phenomenon-is-still-taking-over-the-world/
- Published: 2026-07-12T12:01:13+00:00
- Updated: 2026-07-12T13:13:32+00:00
- Original publisher: Collider
- Original article: https://collider.com/ted-lasso-apple-tv-streaming-success-season-4-premiere-date-august-8-2026/
- Topics: Art, Culture, Entertainment, TV

## Key points

- Ted Lasso remains Apple TV's most beloved, most Emmy-nominated hit.
- Season 4 premieres on 5 August with a new mission.
- The show now ranks fifth on Apple TV's global charts.

## Summary

Apple TV continues to build its reputation as a home for acclaimed streaming series, with fresh Emmy nominations underlining its growing standing. Amid a run of breakout hits, the article highlights that none has matched the enduring popularity of Ted Lasso, the Jason Sudeikis-led sports comedy-drama that became the service's first true phenomenon and holds the record for the most Emmy nominations.

Ted Lasso launched in 2020, winning over critics before building a devoted fanbase, and concluded in 2023 after three seasons. Apple has since greenlit a fourth season, which finds Coach Lasso on a new mission and is due to premiere on 5 August. Notably, the show has climbed Apple TV's global streaming charts ahead of its return, currently ranking fifth according to FlixPatrol despite not airing a new episode for three years. The piece also references other Apple TV titles such as Widow's Bay, The Studio, Severance and Silo.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.