# Apple iPhone and Mac sales rise amid RAM shortage

- URL: https://talkfuse.com/story/apples-iphone-and-mac-sales-keep-growing-despite-ram-shortages/
- Published: 2026-07-31T02:32:17+00:00
- Updated: 2026-07-31T08:48:46+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/973430/apple-q3-2026-earnings
- Topics: Art, Business, Companies, Culture, Gadgets, Technology

## Key points

- Strong iPhone and Mac sales offset mounting memory-supply pressures.
- Apple expects shortages and memory costs to worsen next quarter.
- Tim Cook will be succeeded by John Ternus in September.

## Summary

Apple reported strong third-quarter growth in iPhone and Mac sales despite a global RAM shortage, showing that demand for its hardware has remained resilient. However, the shortage is expected to tighten supply for iPhones, Macs and iPads and increase Apple’s memory costs, potentially adding pressure to device prices and availability.

iPhone revenue rose 22 per cent year-on-year to $54.25 billion and Mac revenue increased 29 per cent to $10.35 billion, contributing to total revenue of $109.4 billion. Apple had already raised prices for several Macs and iPads, including increasing the MacBook Neo from $599 to $699, while analysts expect the iPhone 18 could cost up to $200 more; services revenue reached $30.74 billion, with more than 1.5 billion subscribers. Tim Cook is due to step down as chief executive on 1 September, to be succeeded by hardware engineering vice-president John Ternus.

## Coverage

- [The Verge: Apple iPhone and Mac sales rise amid RAM shortage](https://www.theverge.com/tech/973430/apple-q3-2026-earnings)
- [Deadline: Tim Cook’s Swan Song At Apple Sees Quarterly IPhone Sales Surge, Highflying Stock Dip](https://deadline.com/2026/07/apple-earnings-tim-cook-iphone-services-1237013508/)

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.