Apple’s new chief executive, John Ternus, is considering having the company introduce products more frequently than its traditional autumn and spring launches, according to a Bloomberg report. The reported aim is to move faster and experiment more as Apple competes in the era of artificial intelligence, though established product-development practices could delay any change.

Apple is said to have products in development including updated HomePod Mini, iPad Mini and Apple TV 4K devices, camera-equipped AirPods, touchscreen MacBooks and a 20th-anniversary iPhone. Ternus is also considering reducing management layers between engineers and senior executives; Bloomberg says several engineering programme managers were dismissed in the past two weeks. The report adds that Apple had considered cutting 5,000 AppleCare customer-service jobs, but put that plan on hold.