Ari Emanuel, a major Hollywood power broker, publicly endorsed Paramount's proposed $111 billion acquisition of Warner Bros. Discovery through a Wall Street Journal op-ed. He criticised state attorneys general pursuing antitrust legal action against the merger, arguing their position reflects political manipulation rather than sound regulatory principle, and contended that major streaming platforms like Amazon and Netflix are being overlooked in the analysis.

Emmanuel's support carries significant weight given his substantial financial interests in the deal's outcome—he operates WME, a talent agency representing clients across both studios, and oversees TKO, which owns the UFC and maintains a major commercial relationship with Paramount. The proposed merger remains divisive across the industry, with several prominent figures including director James Cameron supporting the deal, whilst labour unions and other industry figures who signed an earlier open letter oppose it, citing concerns about market consolidation and worker protections.