# Ariana Grande Shines Brighter Than a Christmas Tree in Luxury Brand’s Musical Holiday Spectacular Campaign Video

- URL: https://talkfuse.com/story/ariana-grande-shines-brighter-than-a-christmas-tree-in-luxury-brands-musical-holiday-spectacular-campaign-video/
- Published: 2026-10-27T15:30:41+00:00
- Updated: 2026-11-07T05:42:20+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/music/music-news/ariana-grande-swarovski-musical-holiday-campaign-video-1236368690/
- Topics: Culture, Elections, Entertainment, Music, Politics, Travel

## Key points

- Ariana Grande leads Swarovski’s theatrical holiday campaign.
- The one-minute video features several festive, sparkling scenes.
- Grande has represented the jewellery brand since July 2024.

## Summary

Ariana Grande stars in Swarovski’s new holiday campaign, a one-minute musical video unveiled on 27 October. The elaborate production presents her in several sparkling, theatrical scenes and matters as another prominent instalment in her ongoing partnership with the luxury jewellery brand.

The video moves between a top-hat-and-suit dance on a grand staircase, a princess gown surrounded by pink feathers, a festive dollhouse and a sequence inspired by *Swan Lake*. Grande has represented Swarovski since July 2024 and appeared in earlier seasonal campaigns. She has been taking a break from public life since her *Eternal Sunshine* tour ended in September, while still expected to promote her upcoming film *Focker-in-Law* and her brands.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.