# As investors ask about GTA 6 and AI, Take-Two CEO once again puts faith in dev creativity, states making hit games “remains the purview of human beings”

- URL: https://talkfuse.com/story/as-investors-ask-about-gta-6-and-ai-take-two-ceo-once-again-puts-faith-in-dev-creativity-states-making-hit-games-remains-the-purview-of-human-beings/
- Published: 2026-11-09T22:47:40+00:00
- Updated: 2026-11-09T23:23:38+00:00
- Original publisher: Eurogamer
- Original article: https://www.eurogamer.net/gta-6-ai-strauss-zelnick-earnings-call-purview
- Topics: AI, Business, Companies, Entertainment, Gaming, GTA 6, Software, Technology

## Key points

- Zelnick says human creativity remains central to making hit games.
- Take-Two is bolstering defences against AI-assisted piracy.
- GTA 6 pre-orders are well above expectations.

## Summary

Take-Two chief executive Strauss Zelnick said hit games still depend on human creativity, even as technology, including AI, makes it easier to produce game assets. His comments came as investors asked whether AI could give Rockstar an edge on GTA 6, and reflect the company’s view that technology can support creative work but cannot make a major hit easy to achieve.

Zelnick also said Take-Two is strengthening its technical and legal defences against AI-assisted piracy, which he expects to affect the games industry to some degree but considers manageable. He said games have so far been relatively protected by large file sizes, console systems and online features. On the earnings call, he added that GTA 6 pre-orders are well above expectations and that its success could set a new baseline for the company’s gaming business.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.