# Asia Video Content Spend to Hit $15 Billion in 2026 as Streaming and Local Film Draw Capital, Media Partners Asia Report Finds

- URL: https://talkfuse.com/story/asia-video-content-spend-to-hit-15-billion-in-2026-as-streaming-and-local-film-draw-capital-media-partners-asia-report-finds/
- Published: 2026-09-24T09:14:26+00:00
- Updated: 2026-09-24T15:48:31+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/asia-video-content-investment-15-billion-2026-mpa-report-1236874011/
- Topics: Art, Asia, Business, Culture, Entertainment, Film, Markets, Research, Science, TV, World

## Key points

- Asian video spending is expected to reach $15.1 billion in 2026.
- Streaming, sports rights and local films are attracting investment.
- Television and production businesses face mounting margin pressure.

## Summary

Video content spending across seven major Asian markets is forecast to reach $15.1 billion in 2026, rising from $14.8 billion in 2025, as investment shifts towards streaming and locally produced films. Media Partners Asia says this reflects a reallocation of capital rather than a retreat, with audiences remaining strong but traditional television budgets and advertising revenues weakening.

Television still accounts for about 60% of spending, compared with 30% for online video and 10% for film, while Korea and India represented roughly 80% of 2025 investment. India’s online video spending surpassed television for the first time, sports rights strengthened platforms such as JioHotstar, TVING and Vidio, and local films drove box-office growth in Vietnam, Indonesia and India. However, tighter commissioning, high production costs, compressed margins and weak advertising are making profitability harder, favouring companies with valuable intellectual property, multiple revenue streams and disciplined cost control.

## Coverage

- [Variety: Asia Video Content Spend to Hit $15 Billion in 2026 as Streaming and Local Film Draw Capital, Media Partners Asia Report Finds](https://variety.com/2026/tv/news/asia-video-content-investment-15-billion-2026-mpa-report-1236874011/)
- [Deadline: Streaming & Local Film Propel Major Asian Markets To $15B Content Spend This Year – MPA](https://deadline.com/2026/09/stremaing-local-film-up-media-partners-asia-report-1237112292/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.