Video content spending across seven major Asian markets is projected to reach $15.1 billion in 2026, driven mainly by streaming and local film as television budgets contract. The shift reflects changing audience demand and investment priorities rather than an overall decline, with premium video-on-demand and locally made cinema attracting capital.

Spending stood at $14.8 billion in 2025 and is forecast to reach $15.4 billion by 2031; television still represented about 60% of investment, compared with 30% for online video and 10% for film. India and South Korea accounted for roughly 80% of 2025 spending, while India’s online video investment overtook television for the first time. Sports rights are strengthening streaming platforms, and local films are driving box-office growth in markets including Vietnam, Indonesia and India, although falling advertising revenue, cautious commissioning and squeezed production margins continue to weigh on profitability.