# Asos took hit of up to £94m from cyber attack

- URL: https://talkfuse.com/story/asos-took-hit-of-up-to-94m-from-cyber-attack/
- Published: 2026-11-05T07:30:02+00:00
- Updated: 2026-11-05T08:24:54+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/asosasos-took-hit-of-up-to-94m-from-cyber-attack/
- Topics: Business, Culture, Cybersecurity, Fashion, Technology

## Key points

- Asos returned to annual pre-tax profit despite cyber attack disruption.
- The incident cut gross merchandise value by an estimated 2 to 4 per cent.
- Asos said payment details and account passwords were not accessed.

## Summary

Asos returned to an annual pre-tax profit as its turnaround gathered pace, despite a cyber attack that disrupted trading. The retailer said pausing some marketing and customer activity after the incident reduced gross merchandise value by an estimated 2 to 4 per cent so far this year.

For the year to the end of August, Asos reported a £24.4m pre-tax profit, compared with a £282m loss a year earlier; its adjusted loss before tax was £46.4m, against analysts’ forecast of £61m. Revenue fell 9 per cent to £2.2bn, while womenswear gross merchandise value grew 8 per cent in the second half and menswear remained in recovery. Asos said its investigation found that payment information and account passwords were not affected, and that it had strengthened security.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.