# Aura launches $349 10-inch e-ink photo frame

- URL: https://talkfuse.com/story/auras-newest-e-ink-photo-frame-is-even-better-and-more-affordable-than-its-last/
- Published: 2026-11-10T14:00:00+00:00
- Updated: 2026-11-10T16:51:26+00:00
- Original publisher: TechCrunch
- Original article: https://techcrunch.com/2026/11/10/auras-newest-e-ink-photo-frame-is-even-better-and-more-affordable-than-its-last/
- Topics: Software

## Key points

- Aura’s new 10-inch Ink frame costs $349.
- Extra display colours aim to improve photo tones.
- Aura claims up to three months’ battery life.

## Summary

Aura has launched a 10-inch version of its Ink e-ink photo frame for $349, making the range less expensive than its earlier 13-inch, $499 model. The frame displays changing family photos while aiming to resemble a printed picture, offering a lower-cost option for people who want digital sharing without the look of a conventional screen.

The new model uses E Ink’s Spectra 6 display, with three additional proprietary colours developed with E Ink to improve gradients and make skin tones look more natural. It works with Aura’s app, where family and friends can contribute photos; Aura recommends changing images once a day to conserve battery. The company claims up to three months per charge, though the article’s writer found the larger model lasted about a month in a bright room.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.