# Aura unveils a £349, 10-inch colour E Ink photo frame

- URL: https://talkfuse.com/story/auras-next-color-e-ink-photo-frame-is-smaller-cheaper-sharper-and-more-colorful/
- Published: 2026-11-10T14:00:00+00:00
- Updated: 2026-11-10T16:47:38+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/1027926/aura-e-ink-digital-photo-frame-10-inch-price-availability
- Topics: Software

## Key points

- Aura’s new 10-inch colour E Ink frame costs $349 in the US.
- Its 200ppi screen is sharper than the original 13-inch model.
- Colour rendering still has limits, especially for some shades and skin tones.

## Summary

Aura has launched a smaller, lower-priced colour E Ink photo frame, the 10-inch Aura Ink, in the US for $349. Its rechargeable battery lets it hang without a power cable, and its E Ink screen offers an alternative to the company’s brighter LCD frames for people who prefer a photo-like display.

The new model uses E Ink Spectra 6 technology, with three added base colours and a pixel density of 200ppi, compared with 150ppi on the original 13-inch frame. The changes can make images look sharper and improve some colours, but the difference is modest: skin tones may look uneven, some shades can be subdued, and the display reproduces far fewer colours than an LCD. The original 13-inch model remains $499.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.