# Ausify Campaign Returns as Australian Music’s Streaming Share Hits New Low

- URL: https://talkfuse.com/story/ausify-campaign-returns-as-australian-musics-streaming-share-hits-new-low/
- Published: 2026-11-02T03:50:58+00:00
- Updated: 2026-11-02T04:19:19+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/ausify-campaign-returns/
- Topics: Art, Culture, Elections, Entertainment, Music, Politics, TV

## Key points

- Australian music accounts for 8.5% of audio streams in Australia.
- Ausify is urging fans to make their support more visible.
- Survey results suggest positive attitudes are not translating into listening.

## Summary

Ausify has launched its second month-long campaign to make Australian music more visible, as its share of audio streams in Australia has fallen to 8.5%. The campaign argues that local music’s challenge is discovery and everyday listening habits, despite audiences expressing pride in Australian artists and a desire to hear more of them.

APRA AMCOS reported a 37.5% fall in local music’s streaming share over five years, from 13.6% in FY21; its chief executive warned it could reach about 5% within five years without intervention. A survey of 1,018 Australians found 84% associate an Australian song with a defining life moment, but only 27% had streamed an Australian artist in the past year. This year’s campaign encourages public displays of support, with artists including Ben Lee, Missy Higgins and Budjerah taking part.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.