# Australian optometry chain withdraws advert criticised for racial stereotypes

- URL: https://talkfuse.com/story/aussie-optometry-chain-pulls-campaign-after-complaint-about-donation-sign-featuring-black-children-this-needs-to-stop/
- Published: 2026-11-02T04:23:24+00:00
- Updated: 2026-11-02T04:47:27+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16247669/1001-optometry-advertising-campaign-racism-complaint.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Elections, Politics, World

## Key points

- 1001 Optometry removed its campaign after a complaint about racial stereotypes.
- The advert paired a glasses donation appeal with images of Black children.
- The company is reviewing concerns about the campaign.

## Summary

1001 Optometry, an Australian eyewear chain, removed an advertising campaign after a social media complaint said its imagery reinforced racial stereotypes. The advert showed two Black children alongside an appeal to donate used glasses, while a white family appeared beside a discount offer, prompting criticism that people of colour were associated with poverty and white people presented more positively.

The company said it had taken down the materials while reviewing the concerns. It said the campaign encouraged customers to donate used prescription glasses to Lions Recycle for Sight Australia at participating stores; the advert also offered $101 off purchases of $350 or more on frames.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.