# Aviva premiums surge as Direct Line takeover drives growth

- URL: https://talkfuse.com/story/aviva-premiums-surge-as-direct-line-takeover-drives-growth/
- Published: 2026-11-13T07:45:04+00:00
- Updated: 2026-11-13T08:42:40+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/aviva-premiums-surge-as-direct-line-takeover-drives-growth/
- Topics: Business, UK, World

## Key points

- Aviva premiums rose 19 per cent to £11.8bn.
- Direct Line gave it a fifth of the UK motor market.
- Growth came alongside declines in several divisions.

## Summary

Aviva’s acquisition of Direct Line has driven a sharp rise in insurance premiums, strengthening its position in the UK motor market. The growth supports chief executive Amanda Blanc’s plans to expand general insurance and wealth, though results also show pressure in several businesses.

Group premiums rose 19 per cent in the first nine months to £11.8bn, while UK and Ireland premiums increased 27 per cent to £8.5bn. Personal lines climbed 54 per cent to £5.5bn after the £3.7bn Direct Line deal, completed in July 2025, gave Aviva a fifth of the UK motor market; commercial lines fell 5 per cent. Wealth assets under management reached £267bn, but bulk annuity volumes halved to £1.9bn, health sales fell 31 per cent to £81m, and severe weather weighed on Canadian underwriting profits.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.