# Az Cohen’s AZTEC, a joint venture label with Believe, has signed its first artist

- URL: https://talkfuse.com/story/az-cohens-aztec-a-joint-venture-label-with-believe-has-signed-its-first-artist/
- Published: 2026-11-14T09:08:21+00:00
- Updated: 2026-11-14T10:33:45+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/az-cohens-aztec-a-joint-venture-label-with-believe-has-signed-its-first-artist/
- Topics: Americas, Entertainment, Music, World

## Key points

- AZTEC has signed Arizona singer-songwriter Beeson as its first artist.
- Her debut AZTEC single is due on 4 December.
- Beeson has released music independently and played over 100 Utah shows.

## Summary

Az Cohen’s AZTEC, a joint venture label with Believe, has signed its first artist: Arizona indie pop singer-songwriter Beeson. The deal marks a new step for the label, launched in May as Believe’s first US joint venture, and gives Beeson a label team after releasing music independently.

Beeson’s first AZTEC release, the single “Worse Not Better”, is due on 4 December. She has self-released music since graduating from Brigham Young University in 2023, played more than 100 shows in Utah, and released the EPs “Last Shot” in 2023 and “Ritual” in 2025; her latest single, “Going”, arrived in July. Cohen previously spent more than a decade at 300 Entertainment, where he worked with artists including Young Thug and Gunna, and helped launch its Sparta Distribution and artist development arm.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.