# Az Cohen’s New AZTEC Label Signs First Artist

- URL: https://talkfuse.com/story/az-cohens-new-aztec-label-signs-first-artist/
- Published: 2026-11-12T17:00:00+00:00
- Updated: 2026-11-12T17:36:09+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/pro/az-cohen-aztec-label-signs-first-artist-beeson/
- Topics: Entertainment, Music

## Key points

- AZTEC has signed its first artist, singer-songwriter Beeson.
- Her debut single for the label arrives on 4 December.
- The deal is Believe’s first US label venture.

## Summary

Az Cohen’s independent label AZTEC has signed its first artist, Arizona indie pop singer-songwriter Beeson. The deal marks the start of AZTEC’s joint venture with French music company Believe and gives Beeson a label team after several years releasing music independently.

Beeson’s first AZTEC single, “Worse Not Better”, is due on 4 December. She has released two EPs since 2023 and played more than 100 shows in Utah while building her audience. Cohen founded AZTEC after more than a decade at 300 Entertainment, where he worked in A&R and ran its distribution operation Sparta; the venture is Believe’s first US label partnership.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.