# Banijay Entertainment’s Frédéric Balmary on U.S. Ambitions, Netflix and the Battle for IP: It’s ‘One of Our Big Fights’

- URL: https://talkfuse.com/story/banijay-entertainments-frederic-balmary-on-u-s-ambitions-netflix-and-the-battle-for-ip-its-one-of-our-big-fights/
- Published: 2026-10-23T13:56:17+00:00
- Updated: 2026-10-23T14:26:28+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/digital/global/banijay-chief-business-frederic-balmary-english-netflix-1236922428/
- Topics: Business, Companies, Entertainment, TV

## Key points

- Banijay wants a bigger role in U.S. scripted production.
- The All3Media merger adds English-language talent and reach.
- Balmary says retaining IP helps fund creativity.

## Summary

Banijay Entertainment plans to expand its U.S. scripted production as Netflix renews its focus on American hits. Chief business officer Frédéric Balmary said the merged Banijay and All3Media group wants to grow its English-language business and use European talent and stories to reach global audiences.

Balmary said All3Media brings writers and producers including George Kay and Sam Mendes, while Banijay already has a growing scripted presence in the U.K., Italy and Spain. He described the U.K. as a bridge between Hollywood and Europe amid financial pressure on studios and streamers, and said retaining intellectual property is essential to funding creative work. He cited a U.K. model that can allow producers to keep 50% of IP and said Banijay invested €1 billion in creativity over four years.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.