# BE:FIRST Is Ready for the World: Inside the J-Pop Superstars’ Long-Planned U.S. Breakthrough

- URL: https://talkfuse.com/story/befirst-is-ready-for-the-world-inside-the-j-pop-superstars-long-planned-u-s-breakthrough/
- Published: 2026-07-31T23:12:31+00:00
- Updated: 2026-08-01T00:07:21+00:00
- Original publisher: Billboard
- Original article: https://www.billboard.com/business/record-labels/befirst-us-partners-new-song-ep-interview-1236307108/
- Topics: Art, Asia, Celebrity, Culture, Entertainment, Music, World

## Key points

- BE:FIRST launches a major US expansion with new industry partners.
- “BRUCE WAYNE” leads its global EP, due 18 September.
- US performances and New York tour dates support the campaign.

## Summary

J-pop group BE:FIRST has announced a coordinated push into the US market, beginning with its single “BRUCE WAYNE” and a set of new industry partnerships. The move matters because the group, already highly successful in Japan, is seeking to turn its domestic momentum into a sustained international presence through distribution, touring, marketing and English-language preparation.

The group has signed US distribution with The Orchard, physical distribution with hello82, international touring representation with THE·TEAM and A&R/marketing support from Nebula17. “BRUCE WAYNE”, produced by ATL Jacob and featuring Flo Milli, leads the group’s first “global” EP, WATCH ME, due on 18 September; it will also feature BIA and production by Tommy “TBHits” Brown. BE:FIRST will perform in Phoenix and at Los Angeles’s Head in the Clouds festival before starting a world tour in September, including two New York dates.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.