Star Wars experienced both critical success and commercial disappointment during 2025. The franchise achieved its highest critical acclaim with the animated series Maul — Shadow Lord, which positioned Darth Maul as a lead character rather than a supporting figure, whilst simultaneously facing box office underperformance from The Mandalorian and Grogu, which is tracking to become the lowest-grossing Star Wars film in franchise history.

Fans have expressed frustration over the extended production timeline for Ahsoka Season 2, pushed to early 2027 nearly four years after the first season aired, particularly given the show's expected episode count of only six to eight instalments. Dave Filoni's recent appointment as Lucasfilm president has expanded his responsibilities, contributing to delays. However, anticipation for the sequel has driven viewers to revisit the original series, allowing Ahsoka to climb back into top streaming positions ahead of its delayed return.