# Believe hires Amazon Music’s Mel Curley as Global Head of Editorial & Marketing Partnerships

- URL: https://talkfuse.com/story/believe-hires-amazon-musics-mel-curley-as-global-head-of-editorial-marketing-partnerships/
- Published: 2026-10-27T09:02:14+00:00
- Updated: 2026-10-27T09:34:33+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/believe-hires-amazon-musics-mel-curley-as-global-head-of-editorial-marketing-partnerships/
- Topics: Art, Culture, Entertainment, Music

## Key points

- Mel Curley joins Believe from Amazon Music.
- She will lead global editorial and marketing partnerships.
- Her remit spans Believe, TuneCore and artist services.

## Summary

Believe has appointed Mel Curley, formerly Amazon Music’s Global Head of Independent Label Relations, to lead its global Editorial & Marketing Partnerships strategy. The hire supports Believe’s “From Access to Success” plan, which aims to strengthen music marketing and help artists and labels reach audiences through digital platforms.

Based in New York, Curley will report to Chief Marketing Officer Darya Pourshasb, and her work will span Believe’s Artist Services, Label & Artist Solutions and TuneCore businesses. At Amazon Music, she oversaw relationships with more than 350 independent distributors, labels and artists, and helped develop campaigns including livestreams by Justice and TWICE. Before that, she held roles at Arista Records and Sony Music Entertainment.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.