Best Seat in the House: How NBC Shaped Sports Broadcasting With Historic Firsts, Innovations and Relentless Drive to Serve Fans
Variety's feature marks NBC's centenary by tracing how the network shaped modern sports broadcasting, from its first coast-to-coast sports transmission (the 1927 Rose Bowl) through to its current status as America's home of the Olympics and major leagues including the NFL, NBA, MLB and NHL. NBC Sports executives, including president Rick Cordella, frame the network's…