Sales of Compeed blister plasters at Wimbledon have nearly doubled this year, according to figures from the tournament's on-site pharmacy, as spectators contend with blisters, hay fever and sunburn during warm summer days at the All England Club. The trend highlights how longer days spent walking the grounds — often in fashionable but impractical summer footwear — are taking a physical toll on fans.

The pharmacy sold 298 units of Compeed in the first week alone, compared with just 161 across the entire two-week event last year. Amira Hussein, a pharmacist at John Bell & Croydon, which has operated at Wimbledon for five years, said demand had been striking, noting that "everyone is having blisters". The article links the surge to Wimbledon's growing status as a fashion and social media occasion, with influencers and content creators arriving in elaborate outfits to photograph themselves around the grounds — a shift that some traditionalists feel distracts from the tennis.