# BBC Commercial profits rise 17% helped by Bluey success

- URL: https://talkfuse.com/story/bluey-helps-power-17-profit-growth-at-bbc-commercial/
- Published: 2026-07-14T19:32:05+00:00
- Updated: 2026-07-15T01:47:34+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/bluey-bbc-commercial-profit-growth-2025-26-1236810374/
- Topics: Film

## Key points

- BBC Commercial’s profit rose 17%, led by “Bluey”.
- Flat revenue still produced stronger returns and margins.
- “Bluey” remained a major global commercial driver.

## Summary

BBC Commercial reported a 17% rise in EBITDA to £267 million in 2025/26, helped significantly by the global success of “Bluey” and stronger performance in direct-to-consumer services and consumer products. The results matter because the commercial arm is a major source of funding for the BBC, returning hundreds of millions of pounds that support the wider organisation even as the wider media market remains difficult. Although revenue was flat overall, the business improved profitability by balancing stronger divisions against weaker ones and by pushing higher-margin activity.

Revenue held at £2.2 billion, while statutory profit after tax increased 9% to £71 million and total returns to the BBC came to £377 million, down from £391 million a year earlier. That total included £197 million in dividends, up from £161 million, and £154 million in content investment, down from £200 million, with the company saying it remains on course for its five-year target of £1.5 billion in returns. BBC Studios generated £2.13 billion in revenue and £263 million in EBITDA, while its content studio lifted EBITDA 42% to £165 million, driven largely by “Bluey” merchandise and partnerships; the programme also recorded more than 45 billion minutes watched on Disney+ in the U.S. and stayed the top pre-school toy brand there.

## Coverage

- [Variety: BBC Commercial profits rise 17% helped by Bluey success](https://variety.com/2026/tv/news/bluey-bbc-commercial-profit-growth-2025-26-1236810374/)
- [The Hollywood Reporter: ‘Bluey,’ BritBox North America, Cost Savings Help Drive BBC Commercial’s Earnings Growth](https://www.hollywoodreporter.com/business/business-news/bluey-britbox-cost-cuts-bbc-studios-commercial-earnings-1236646336/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.