A new Screen Australia study, Screen Currency 2026, has found that Australia's screen and games sector contributed AUD11.1 billion ($7.9 billion) in gross value added to the economy in the 2023/24 financial year and directly employed 68,844 people in 2024/25. The report highlights the children's animated series "Bluey" as the nation's most effective cultural export, noting it was the most-streamed show in the US in 2025 and the Australian title most recognised by international audiences, underscoring the sector's economic and soft-power significance.

Screen contributed the bulk of the value ($7.7 billion and 66,080 jobs), while the smaller but fast-growing games sector added $225 million and 2,764 jobs. Exports totalled $1.1 billion, with games exports growing at 15.4% annually since 2016/17, more than triple the screen sector's growth rate, though ownership of intellectual property remains uneven, with 40% of games businesses owning none of their titles' rights. The study also revealed a gap between demand and access to local content: while 84% of Australians value local screen content and 75% want more of it, only 36% find it easy to locate. Arts Minister Tony Burke linked the findings to government policy on local content quotas.