# BMW Owners Angry ‘Spider-Man: Brand New Day’ Ads Are Suddenly in Their Cars: “F*** This”

- URL: https://talkfuse.com/story/bmw-owners-angry-spider-man-brand-new-day-ads-are-suddenly-in-their-cars-f-this/
- Published: 2026-08-05T21:07:47+00:00
- Updated: 2026-08-05T22:21:31+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/movies/movie-news/bmw-spider-man-brand-new-day-ads-1236665172/
- Topics: Art, Culture, Entertainment, Film, Spider-Man: Brand New Day

## Key points

- BMW pushed unsolicited Spider-Man ads to owners' dashboard screens
- Promotion runs until 10 August as part of a Sony-Marvel tie-in
- Owners compare it to Apple's 2014 forced U2 album backlash

## Summary

BMW owners are furious after the automaker began pushing adverts for "Spider-Man: Brand New Day" onto their dashboard screens, with many decrying the move as intrusive and unwanted. The ads, part of a promotional tie-in between BMW and Sony-Marvel, appear as a banner when the car is started, drawing accusations that BMW is normalising in-car advertising despite previously insisting it would never sell dashboard ad space.

The campaign began last week and is due to run until 10 August, affecting newer-model vehicles including cars costing up to $160,000. Angry drivers took to Reddit's r/BMW forum, with comments comparing the stunt to Apple's widely criticised 2014 move of force-loading a U2 album onto millions of iTunes accounts, and branding it "dystopian." BMW's press release described the video as a "special surprise," and the film itself features BMW product placement, though the company has not responded to the backlash.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.