Bose has relaunched its Lifestyle branding, retired in 2022, with the new flagship Lifestyle Ultra Speaker leading a wider product range that also includes a soundbar and subwoofer. The launch signals Bose's effort to reposition itself as a central hub for home audio, offering a system that can start small and be expanded over time into a full multi-room or home cinema setup.

The Lifestyle Ultra Speaker is priced at $299 in Black and White Smoke finishes and is currently a bestseller on Best Buy, which also offers a bundle with the soundbar and subwoofer for $1,699, a $199 saving. The speaker uses three drivers, including an upward-firing one, alongside Bose's TrueSpace processing and CleanBass technology for fuller sound without a separate subwoofer. It supports AirPlay, Google Cast, Spotify Connect, Bluetooth and a 3.5mm input, and Bose says it is the first third-party speaker in the US to ship with Amazon's Alexa+ assistant, with the option to pair two units for stereo sound or expand into a Dolby Atmos 7.1.4 home theatre system.