"Spider-Man: Brand New Day" is set to top the North American box office for a fourth consecutive weekend, holding off the debut of "Insidious: Out of the Further," the sixth instalment in Sony's horror franchise. The Spider-Man sequel is projected to earn $35–40 million over the weekend and has already surpassed $800 million domestically, reportedly the fastest film ever to reach that milestone, underlining its dominance at cinemas this summer.

"Insidious: Out of the Further" is forecast to open with $23–27 million, likely enough for second place, though this would fall short of predecessor "The Red Door's" $33 million debut in 2023; its modest $18 million budget means it needs comparatively little to turn a profit. Other new releases, Jason Statham's action-thriller "Mutiny" ($8–10 million expected) and comedy "Spa Weekend" ($3–5 million expected), are forecast to underperform and land behind Christopher Nolan's "The Odyssey," which is on course for around $15 million in its sixth weekend, having already grossed $504 million domestically and $1.29 billion worldwide.