American golf brand Good Good has sacked its chief executive Matt Kendrick and president Joe Flannery following widespread criticism of an advert made for club manufacturer Callaway, which showed a woman being pushed to the ground. The advert was accused of trivialising violence against women, prompting Good Good and Callaway to remove it and apologise, and the fallout has now cost two of Good Good's most senior figures their jobs. The brand's board member and investor Nahid Giga has stepped in as interim chief executive as the company tries to steady itself.

The advert depicted co-founder Garrett Clark shoving professional golfer and content creator Alexis Miestowski to the ground while shouting about a new driver. Vice-president of brand and marketing Jeffrey Lefkovits was dismissed earlier in the week, before Kendrick and Flannery followed on Wednesday. Callaway has ended its partnership with Good Good, donated $1m (£736,000) to organisations combating violence against women, and Good Good has withdrawn from sponsoring a PGA Tour event in Austin, Texas, while its products have been pulled from several retailers.