John Oliver criticised the US petrol station and convenience-store chain Buc-ee’s on “Last Week Tonight”, inviting the company to sue him after it reportedly sent a cease-and-desist letter over merchandise featuring its beaver mascot. The dispute drew attention because it combined Oliver’s satirical commentary with the company’s efforts to protect its trademark.

Oliver promoted altered versions of Buc-ee’s branding, including merchandise that changed the mascot’s appearance, while arguing that the items were parody. Buc-ee’s had previously taken legal action against alleged trademark infringements, and Oliver said he was prepared to contest any lawsuit.