A poll suggests Britons are increasingly becoming “armchair explorers”, choosing to view UK beauty spots and adventures online rather than visit them in person. The findings matter because they point to limited engagement with Britain’s landscapes, counties and local culture, despite most respondents believing the UK is exceptionally beautiful.

Among 2,000 adults, 77% said they spend more time watching or viewing adventures online than exploring in real life, while 75% would rather Google a nearby county than visit it. Respondents had visited an average of 27 UK counties, and many struggled to identify counties on a map. However, 61% would consider camping in a neighbouring county, while Cornwall was the most highly rated destination and Yorkshire pudding the most iconic regional food. The research was commissioned by The Camping and Caravanning Club for a campaign promoting nearby travel.