Broadcast television is showing signs of renewed strength despite losing audience share to streaming, with network programmes often gaining substantial viewership after appearing on their owners’ streaming platforms. The article argues that this combined reach is restoring confidence in the broadcast model, while its regular schedules, dependable employment and stronger marketing appeal to audiences and television creators.

Broadcast networks accounted for roughly 21 per cent of US television use over the past year, according to Nielsen’s Gauge, but their shows typically receive 12 to 22 episodes per season and are promoted more consistently than many streaming series. Writers and showrunners also value the stability and visibility of network productions, especially as streaming seasons have become shorter and less frequent; some creators say broadcast can even offer greater practical control because programmes must be made quickly.