# Celebrity casting lifts Titanique and Oh, Mary! to Broadway highs

- URL: https://talkfuse.com/story/broadway-box-office-titanique-hits-new-high-oh-mary-jumps-as-bowen-yang-takes-over/
- Published: 2026-09-22T22:32:33+00:00
- Updated: 2026-09-23T04:58:44+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/lifestyle/arts/broadway-box-office-titanique-oh-mary-bowen-yang-1236707781/
- Topics: Entertainment, Film

## Key points

- Titanique closed with a record $1.3 million week.
- Bowen Yang lifted Oh, Mary! to $1.5 million.
- Celebrity absences also caused sharp box-office declines.

## Summary

Broadway box office results showed strong gains for several productions, particularly those benefiting from celebrity casting or new performers. Titanique ended its limited run with a record $1.3 million week, while Oh, Mary! rose to $1.5 million after Bowen Yang began playing Mary Todd Lincoln, highlighting audiences’ willingness to pay more for star appearances.

Hamilton was the week’s top earner, followed by The Lion King at nearly $1.8 million and MJ at $1.6 million. Titanique played to almost 99% capacity with an average ticket price of $127, while Oh, Mary!’s average price rose from $160 to $212 and capacity reached 99%; Wicked earned $1.3 million, Schmigadoon! exceeded $1 million and The Lost Boys reached $1.1 million. Harry Potter and the Cursed Child fell by more than $570,000 to just under $1 million during Tom Felton’s scheduled absence.

## Coverage

- [The Hollywood Reporter: Celebrity casting lifts Titanique and Oh, Mary! to Broadway highs](https://www.hollywoodreporter.com/lifestyle/arts/broadway-box-office-titanique-oh-mary-bowen-yang-1236707781/)
- [Deadline: Bowen Yang Boosts ‘Oh, Mary!’, Reece Weaver Cheers ‘Chicago’ And ‘Titanique’ Sails Off On High Note – Broadway Box Office](https://deadline.com/2026/09/broadway-box-office-bowen-yang-reece-weaver-titanique-1237110108/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.