BTS’s V fronts Nothing’s launch of $399 Headphone (1) Pro
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BTS' V has been appointed global brand ambassador for London-based tech company Nothing's launch of the Headphone (1) Pro, the company's most advanced audio offering to date. The partnership represents Nothing's continued investment in celebrity collaborations, building on its earlier appointment of Charli xcx as brand ambassador and shareholder. Nothing positions this as the opening chapter of its Pro Series, bringing studio-grade listening technology to mainstream consumers.
The Headphone (1) Pro will retail at $399 in black and white, featuring three drivers for enhanced bass and vocal clarity, adaptive active noise cancellation powered by 10 microphones, and a battery life of up to 68 hours. Constructed from titanium and aluminium with cushioned ear pads and a padded headband, the headphones are tuned by Metropolis Studios and include five customisable sound profiles and spatial audio capabilities. The launch reflects Nothing's broader strategy to expand into music and emerging creative communities, including the launch of Club Nothing, a music fund supporting upcoming nightlife curators.
- V becomes Nothing's global ambassador for £318 studio-quality headphones
- Headphone (1) Pro offers 68-hour battery and 10-microphone noise cancellation
- Reflects Nothing's expansion into music and creative talent partnerships
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BTS is a seven-member South Korean pop group with an enormous global fanbase, and V (real name Kim Tae-hyung) is one of its most prominent members. The group's popularity means that endorsements from its members typically command significant attention from fans around the world.
Nothing is a London-based technology company that makes consumer electronics including audio devices. The company has recently built its brand profile through celebrity partnerships, having previously appointed musician Charli xcx as brand ambassador and investor.
Nothing has named V as the global brand ambassador for its new Headphone (1) Pro, a premium wireless headphone priced at $399. The appointment reflects Nothing's efforts to establish itself within music and creative industries, targeting both technology consumers and the enormous fanbase that follows BTS.
Full account
BTS member V has been appointed global brand ambassador for Nothing's latest audio offering, the Headphone (1) Pro, in a move reflecting the London-based technology company's expansion of its celebrity endorsement portfolio. The partnership commenced in late September 2026 as part of Nothing's inaugural Pro Series initiative, designed to bring studio-grade audio quality to mainstream consumers. V's association with the headphones carries particular significance given his recent public disclosure of receiving treatment for unilateral hearing loss.
The Headphone (1) Pro incorporates a triple-driver architecture engineered to deliver comprehensive audio performance across a broad frequency spectrum. The system comprises three distinct driver types—a 40-millimetre bass dynamic driver, a precision dynamic driver, and a treble xMEMS driver—working together to produce enhanced bass response, vocal clarity, and instrumental definition. The devices utilise a combination of aluminium and titanium construction to achieve both durability and lightweight comfort, supplemented by plush ear cushions and expanded headband padding. Battery endurance extends to 68 hours on a single charge, whilst active noise cancellation technology employs a 10-microphone array to suppress environmental interference. Tuning was completed with engineers at the renowned Metropolis Studios, and the headphones feature a neutral equaliser setting designed specifically for audio professionals and creative practitioners. The devices retail at $399.
A marketing campaign fronted by V was shot in Seoul by photographer Dorothea Sing Zhang, emphasising themes of experimentation and authentic expression in creative contexts. V's appointment follows the earlier prominence of electronic artist Charli xcx, who became Nothing's inaugural global ambassador and shareholder in spring 2026. Charli's endorsement of Nothing's earlier Headphone (a) model achieved significant commercial success, with units selling out across the United Kingdom and continental Western Europe within two days of the campaign's launch.
Nothing's ambassador strategy reflects broader market positioning. The company, established in 2020, manufactures both smartphones and audio equipment with a stated mission centred on reimagining personal technology through design and creative philosophy. Current physical retail presence extends to London and Bengaluru, with expansion planned for San Francisco, New York and Tokyo. Carl Pei, Nothing's co-founder and chief executive, characterised V as embodying the brand's ethos of technical excellence and creative fearlessness, positioning the partnership as integral to Nothing's vision for the next generation of creative consumers.
Where outlets differ
Launch date: Billboard reports September 28; The Hollywood Reporter states September 29, 2026
Hearing loss context: Billboard emphasises V's August disclosure of hearing loss treatment; The Hollywood Reporter omits this detail entirely
Driver specifications: The Hollywood Reporter provides precise technical specifications (40-mm bass dynamic driver, precision dynamic driver, treble xMEMS driver); Billboard describes generically as 'three drivers'
Campaign details: The Hollywood Reporter includes photographer name (Dorothea Sing Zhang) and Seoul location; Billboard provides no campaign specifics
Product variants: Billboard specifies black and white colour options and mentions sleek cases with carrying handles; The Hollywood Reporter does not mention these details
Charli xcx precedent: Billboard merely notes her role; The Hollywood Reporter includes specific sales success metrics (48-hour sellout across UK and Western Europe) and campaign director credit (Aidan Zamiri)
Company background: Billboard includes company mission statement and planned expansion cities; The Hollywood Reporter focuses more narrowly on partnership and product details
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Originally published by Billboard as “BTS’ V Becomes Brand Ambassador for Launch of New Studio-Grade Headphones: Shop Here”.