Soulidified, the four-piece group formed on Netflix's "Building the Band," has signed to Atlantic Records, roughly a year after the show introduced them to audiences in July 2025. The band, made up of Shade Jenifer, Malik Heard, Bradley Rittmann and Landon Boyce, came together in the show's third episode and drew attention for performances of songs by Usher and Miguel, before going on to build a career off the back of that exposure.

Since appearing on the show, Soulidified released their debut single "One & Only" in August 2025, followed by "What's Your Name" in February 2026, and have supported Khalid on four tour dates. They are now preparing a "What's Your Name" tour with stops in Brazil, Amsterdam, Paris, Berlin and London this autumn. The group is managed by industry veteran Johnny Wright, known for his work with Backstreet Boys and New Kids on the Block, alongside Fernando Watson and Jayvon Hicks of Day to Day Management, with Atlantic executives Michael Parker and Justin Horowitz welcoming the signing.